Subject: *Hi. Welcome to Propaganda 101* From: modemac@netcom.com (Modemac) Date: 1996/07/31 Message-Id: [modemacDvE0AD.MqL@netcom.com] Sender: modemac@netcom17.netcom.com Organization: NETCOM On-Line Communication Services (408 261-4700 guest) Newsgroups: alt.slack,alt.conspiracy,alt.mindcontrol
[NOTE from Modemac: Take a look at the theorems below and see how many of them can be applied to allegedly "unbiased" TV news shows. For that matter, ask your self how many of these ideas are used in *political campaign commercials.* Is it any wonder we get a government of idiots, because the public elects the person who runs the BEST TELEVISION COMMERCIALS? And people say the Conspiracy doesn't exist. Yeah, RIGHT! You're so independent that the next conversation you have about the Hot New Story of the Day (such as the Olympics bombing) isn't going to be just an echo of what you last saw on television...]
[ Article crossposted from alt.religion.scientology ] [ Author was A.J. ] [ Posted on Tue, 30 Jul 1996 21:11:26 +0000 ]
It occurs to me, reading this newsgroup day in and day out, that people may benefit from this piece of research that I am currently refining.
The following is a document on the 40 main tools of propaganda, which I have adapted from the Institute of Propaganda analysis. It can be used as a checklist when reading/viewing/listening to any argumentitive messages typically used to state only one side of a story and persaude the reader to take up that viewpoint. You know, propaganda and mind control.
Have fun. I apologise for the shitty line breaks...
1 Scientific/statistical assertion - Any scientific or statistical assertion made without sourcing the data and analysis.
2 Unsubstantiated argumentative assertion - Any assertion made without proof, sourcing data.
3 multiple meaning words/catchwords - democracy, freedom, etc, etc...
4 Negative Labelling - individual/group - implied or outright abuse of an individual/group, or negative associative language (see examples from Prop. Anal. document)
5 Negative Labelling - argument/policy - implied or outright abuse of an argument or policy (usually held by someone else), or negative associative language
6 Positive Labelling - individual/group - implied or outright endorsement or positive associative language of an individual or group.
7 Positive Labelling- argument/policy - implied or outright endorsement of an argument or policy (usually held by someone else), or positive associative language
8 Negative Labelling - audience - implied or outright abuse of possible audience characteristics in order to produce reaction
9 Positive Labelling - audience - implied or outright endorsement of possible audience characteristics in order to produce reaction
10 Negative incidental (background) images - Backgrounds (not primary focus) designed to produce negative reaction from audience, (ie. brutal traffic accident.)
11 Positive incidental (background) images - Backgrounds (not primary focus) designed to produce positive reaction from audience, (ie. beautiful landscape.)
12 Negative Primary images - Primary (focus of attention) images designed to produce negative reaction from audience, (ie. brutal traffic accident.)
13 Positive Primary images - Primary (focus of attention) images designed to produce positive reaction from audience, (ie. beautiful landscape.)
14 Negative implied (language) images - Vivid emotion-provoking language designed to produce a negative reaction from audience (ie. reds under the bed. Also see labelling, above, and fear, below.)
15 Positive implied (language) images - Vivid emotion-provoking language designed to produce a positive reaction from audience (ie. kiwis can fly)
16 Negative background aural transfer - Unpleasant background noise or music that is designed to produce negative emotional reaction from audience
17 Positive background aural transfer - Pleasant background noise or music that is designed to produce positive emotional reaction from audience
18 Explicit primary character - Testimonial from a recognised individual or celebrity, playing themselves, OR an authority figure such as scientific white coat or similar, as primary character of advertisement.
19 Implicit primary character - Implied or association of testimonial from a recognised individual or celebrity, playing themselves, OR an authority figure such as scientific white coat or similar, as primary character of advertisement.
20 Explicit secondary character - Testimonial from a recognised individual or celebrity, playing themselves, OR an authority figure such as scientific white coat or similar, as secondary character of advertisement (ie. special guest in infomercial.
21 Implicit secondary character - Implied or association of testimonial from a recognised individual or celebrity, playing themselves, OR an authority figure such as scientific white coat secondary character of advertisement (ie. rugby players in the Chef butter advertisement)
22 Primary plainfolks images - Primary character appears in just like a normal person working-class surroundings or causal clothing, etc.
23 Primary Authority images - Primary character appears in authoritative business surroundings or business/ scientific clothing, etc.
24 Secondary plainfolks images - Secondary characters appear in just like a normal person working-class surroundings or causal clothing, etc.
25 Secondary authority images - Secondary character appear in authoritative business surroundings or business/scientific clothing, etc.
26 Plainfolks language/voice - Voiceover/primary characterıs language/accent is colloquial, everyday in tone.
27 Authority language/voice - Voiceover/primary characterıs language/accent is elevated, severe, authoritative in tone.
28 Rationality trap - You believe/behave x, you believe/behave y, therefore, you must believe/behave z, or else you are inconsistent.
29 Personality trap - You are x type of person, or want to be x type of person. To be x type of person, you should do y.
30 Incomplete argument - w is true, y is true, therefore z is true. (Ignoring countering x clause...)
31 False logic argument - w is true, y is true, therefore z is true. (Ignoring required x clause. ie. w= Christians must in god, y= all Muslims believe in god, therefore z= all Muslims are Christian...ignoring the obvious...)
32 Fact Statement - statement of common knowledge fact to built credibility with audience. (Be careful - often fact statements are in fact unsubstantiated assertions, in which case code as above.)
33 Fear/Uncertainty argument/statement - Statement or argument designed to elicit a response of uncertainty or fear from audience or part of audience.
34 Combined with name-calling - Fear/uncertainty statement, as above, combined with name-calling/labelling of group either as cause or simply associating group with fear statement (ie. Asian invasion)
35 Combined with images/sounds - Fear appeal as per no. 33 combined with negative primary or secondary images or sounds to enhance fear reaction from audience.
36 Classic Fear argument: attack-solution - any of 33-35, combined with an explicit or implicit suggestion of how to solve the problem or remove the fear.
37 Explicit images - Images showing large numbers of people supporting or endorsing advertised product.
38 Implicit images - Images showing few desirable image role-models (non- celebrity) supporting or endorsing advertised product, directly or associatively.
39 Explicit language - Language specifically expressing large numbers of people supporting or endorsing advertised product, (ie. 1,000,000 people served...why not you?)
40 Implicit language - Language associating desirable image role-models with advertised product. (ie. Real men wear Wrangler jeans.)
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